In recent years, sexual wellness has moved from whispered conversations to the forefront of personal health and self-care, becoming a global movement. Leading this charge is Self Studies, a female-founded, Amsterdam-based brand that’s taking a bold and refreshing approach to sexual wellness. With a curated selection of products and an ethos that champions pleasure, Self Studies is more than just another competitor in the market — it’s an innovator in the space while revolutionizing the conversation.

What Sets Self Studies Apart from Competitors?

The sexual wellness industry is growing rapidly, with many brands emerging across the globe. However, Self Studies stands out for several reasons:

Amsterdam Roots: As a brand founded in Amsterdam, Self Studies embodies the open-minded and progressive spirit of the city. Amsterdam has long been known for its liberal views on sexuality, and our brand integrates that cultural DNA into everything we do. Unlike global competitors who lack a distinct local connection, we actively participate in the Amsterdam sexual wellness scene through collaborations and events, ensuring our approach is always grounded in real conversations and real people.

Curated, Quality Products: While many wellness brands flood the market with mass-produced items, we take a more thoughtful approach. Our range is curated with care, offering products that have been rigorously tested for both function and form. Every item in our collection is designed to enhance pleasure and promote well-being, with an emphasis on body-safe materials and beautiful aesthetics. This attention to detail sets us apart from competitors who focus on quantity over quality.

Female-Founded and Empowered: As a female-founded business, we’re uniquely attuned to the needs and desires of women. Our mission goes beyond selling products; it’s about creating a safe space where women can explore their sexuality without shame. We understand the nuances of female pleasure in ways that many competitors simply can’t, as they often lack the insight that comes from lived experience. We're mothers, lovers, friends and seekers of beauty on this journey with our community.

Our Connection to Amsterdam’s Sexual Wellness Scene

Amsterdam is more than just our home; it’s a key part of our identity. The city’s progressive attitude towards sex and pleasure allows us to push boundaries and challenge taboos that still exist elsewhere. We’ve participated in key Amsterdam-based events and partnered with brands that share our commitment to sexual wellness:

• Our collaboration with Feeld, the dating app for those exploring diverse sexual identities, was a huge success in Amsterdam, where we co-branded a vending machine activation. This campaign was a perfect example of how we blend innovation with a sense of playfulness, creating experiences that encourage people to engage with sexual wellness in new ways.

• We teamed up with Love Stories, a popular lingerie brand, to bring together the worlds of intimate wellness and fashion. This partnership allowed us to connect with festival-goers and in-store customers, providing a platform for conversations about pleasure and self-expression.

• During our Keys. Phone. Vibrator campaign with Essential Antwerp, we introduced a fresh take on Valentine's Day by focusing on modern sexual empowerment. This partnership was one of many that helped us promote a more open, pleasure-positive narrative focussed on owning your pleasure.

The Future of Sexual Wellness in Amsterdam

As we continue to grow, we remain committed to our Amsterdam roots and our role as a leader in the local and global sexual wellness communities. We’re constantly exploring new ways to create safe spaces for conversations about pleasure, offering our customers the tools they need to embrace their sexual health with confidence.

By staying local and authentic, Self Studies is building a community that reflects the progressive, inclusive, and forward-thinking values of Amsterdam. We’re not just a sexual wellness brand — we’re a movement that’s changing the way people think about their bodies and their pleasure.

Why Self Studies is the Future of Sexual Wellness

In a crowded marketplace, Self Studies rises above the competition through our curated approach, our deep Amsterdam ties, and our commitment to female empowerment. We don’t just sell products; we create experiences, conversations, and a community of people who believe in the power of pleasure.

So whether you're exploring Amsterdam's sexual wellness scene or just beginning your journey to self-discovery, Self Studies is here to guide you — thoughtfully, respectfully, and with a little bit of that famous Amsterdam edge.

By focusing on quality, community, and authenticity, we’re not just another player in the sexual wellness space — we’re leading the way.